The medium is the massage: an inventory of effects

Booklet full of aphorisms. Oh-so quotable. I find myself wanting to use these quotes again and again. They are attractive. The attractiveness should not blind us. It will not, after so many years, I guess. The quotes are good to make a seminar or class attractive. Still. Together with the images.

So here, for future use. A digest.

“The medium or process of our time — electrical technology — is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing — you, your family, your neighborhood, your education, your job, your government, your relation to “the others”. And they are changing dramatically.” p. 8

“Electrical information devices for universal, tyrannical womb-to-tomb surveillance are causing a very serious dilemma between our claim to privacy and the community’s need to know. The older, traditional ideas of private, isolated thoughts and actions — the patterns of mechanistic technologies — are very seriously threatened by new methods of instantaneous electric information retrieval, by the electrically computerized dossier bank — that one big gossip column that is unforgiving, unforgetful and from which there is no redemption, no erasure of early “mistakes.”” p. 12

(This bit is followed by: “We have already reached a point where remedial control, born out of knowledge of media and their total effect on all of us, must be exerted.”)

“All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.” p. 26

“The dominant organ of sensory and social orientation in pre-alphabet societies was the ear — “hearing was believing.” The phonetic alphabet forced the magic world of the ear to yield to the neutral world of the eye. man was given an eye for an ear.” p. 44

“Western history was shaped for some three thousand years by the introduction of the phonetic alephbet, a medium that depends solely on the eye for comprehension. The alphabet is a construct of fragmented bits and parts which have no semantic meaning in themselves, and which must be strung together in a line, bead-like, and in a prescribed order. Its use fostered and encouraged the habit of perceiving all environments in visual and spatial terms — particular in terms of a space and of a time that are uniform, c,o,n,t,i,n,u,o,u,s and c-o-n-n-e-c-t-e-d.” p. 44

“Printing, a ditto device (…) created the portable book, which men could read in privacy and in isolation from others. Man could now inspire — and conspire.” p. 50

“(T)he printed book added much to the new cult of individualism. The private, fixed point of view became possible and literacy conferred the power of detachement, non-involvement.” p. 50

“Ours is a brand-new world of allatonceness. “Time” has ceased, “space” has vanished. We now live in a global village . . . a simultaneous happening. We are back in acoustic space . We have begun again to structure the primordial feeling, the tribal emotions from which a few centuries of litercy divorced us.” p. 63

“Electric circuity profoundly involves men with one another. Information pours upon us, instantaneously and continuously. As soon as information is acquired, it is very rapidly replaced by still newer information. Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.” p. 63

“Print technology created the public. Electric technology created the mass. The public consists of seperate individuals walking around with separate points of view. The new technology demands that we abandon the luxury of this posture, this fragmentary outlook.” p. 68/69

“The invention of printing did away with anonimity, fostering ideas of literary fame and the habt of considering intellectual effort as private property. Mechanical multiples of the same text created a public — a reading public. The rising consumer-orientied culture became concerned with labels od authenticity and protection against theft and piracy. The idea of copyright — “the exclusive right to reproduce, publish and sell the matter and form of a literary or artistic work” — was born.” p. 122

From: McLuhan, Marshall and Fiore, Quentin, The medium is the massage: an inventory of effects, Corte Madera, CA : Gingko Press, 2001 (1967).

en,quotations,research,ubiscribe | October 2, 2008 | 14:11 | Comments Off on The medium is the massage: an inventory of effects |

The end of television — for me

The long expected end of old-fashioned television, television watched on a television monitor, has arrived in my house. Two days ago the receiver for digital television broke. Probably it’s still under guarantee, but it was reason enough to end the subscription to Digitenne.

I took the subscription only to watch the cycling on Belgian television. But even for that it is not worthwhile anymore. To be honest, I simply hardly ever had or took the time to relax and watch a full race. How much I enjoyed Robert Gesink riding in the Deutschlandtour (2007), Paris-Nice, the Dauphine and the Vuelta! yes I did, but what I saw where snippets, bits and pieces, fastforwarding the videotape.

The rest of the channels mostly bring rubbish. What’s worthwhile to watch I can see online. There are no public English, French or German channels in the Digitenne-subscription.

I will go for another experiment: getting my dose of watching cyclingraces through the internet. I go for the clips at Studio Sport, for the bits and pieces uploaded on Youtube, I hope to find torrents with full races (tips anyone?), and maybe even pay for some at cycling.tv.

Hey, and I’ll watch them on the Eee Pecee.

cycling,en,research | October 2, 2008 | 10:57 | Comments (2) |

Eee Pecee

Give me a cheap laptop with wifi. Just for typing text, checking e-mail, reading. I do not need 200 gigabytes for storage (I have seperate harddisks), I do not need fancy programs. I want a text-editor and long battery-life.

With the current trends — like the 100-dollar laptop — it seems that finally the market is catering to my desire…

But then for once, behave accordingly… you think. (Except for books I hardly ever buy unnecessary things. I do not need a new computer).

L. said: ¨Why don you buy one of those mini-laptops? You can even install OSX on them. Take mobile internet, that’s also just 20 euro’s a month now. It’s just what you need¨

Yesterday I bought an Asus EEE PC. The smallest one. I am writing this post on it.

It’s incredible. It’s ridiculous. F. said: “But it’s a toy!”

It feels like a cheap toy. But the cheap toy is so powerful that it just delivers all you need, fast internet, listening to internetradio, watching television, all the websites. Everything is there. Weighs less than a kilo.

I am sure it is much more powerful than I now realize. It has a full Linux-installation and KDE. It’s a while since I used Linux, and the ASUS-launcher that is built on top of it is yes easy to use. Yet it closes off clear access to everything else. (Actually just somewhere on the last page of the manual there a sentence that tells you how to open a terminal from the launcher). So I haven’t figured out how to install new software, and even haven figured out yet where the simple texteditor lives. The computer has OpenOffice, but I prefer a simpler editor for typing. Because I tried out pico in the terminal, and saved a text, and then opened that text by clicking the icon the simpler editor started – but it’s not part of the Asus-gui. No idea where it is.

Of course I checked out how to install OSX. I must say I am a bit daunted by it. It’s something for people who like to spend an evening or two tinkering. I will leave it. Linux is also fine.

There is another reason for not installing OSX.

I thought this Eee Pecee would be for typing, and for on the road. (That will be so good. No spinning harddisk, just all cheap stuff, light and small, not luxurious at all. It means carrying it around without any worries).

But actually, this computer foremost ressembles a portable transistor radio. When cooking you take it to the kitchen to have a bit of music. Or you sit down to watch the news in between. (It’s a radio with television and internet-capabilities). Or to Skype. (It’s a telephone too).

It’s like a radio because the wireless connection is the center of this machine.

So no OSX because a lot of the ‘internet television’ works so much smoother under Linux compared to on a Mac. And the screen is actually quite nice to watch clips fullscreen.

A-and, typing on the small keyboard is okay for me (I have small fingers).

en,free publicity,software,ubiscribe | October 2, 2008 | 10:40 | Comments (2) |

DFW suicide

F***. Why.

Last saturday the dead body of David Foster Wallace was found in his house.

So this is all what remains. His words. Infinite Jest. (Spent 3 months reading that book, early 1996, and it made a lasting impression).

(I see the news just today. I should’ve seen it earlier – so many messages in the wallace-mailing list. I am sad for him. I am sad that we will not see any DFW-prose in the future).

Here’s some remembrances: http://www.edrants.com/remembering-david-foster-wallace/

en | September 18, 2008 | 13:56 | Comments Off on DFW suicide |

40 / 1.35

Woensdagmiddagrondje (toch?). Warm, zomers, felle zon.

Marcusstraat – Schellingwouderbrug – Ransdorp – ri. Holysloot – Uitdam – Gouwzee – Zuiderwoude – Broek in Waterland – Zunderdorp – Zwarte Gouw – Schellingwouderbrug – Marcusstraat

en | August 3, 2008 | 13:59 | Comments Off on 40 / 1.35 |

Reading matter

Lately: all three novels of Roberto Bolano that were translated in Dutch: De Woeste Zoekers (in English: The Savage Detectives), Chileense Nocturne and Het Lichtend Kwaad. De Woeste Zoekers I read while being sick in bed. (Btw: this is a book for which one needs the public library: the translation came out in 2000, was not reprinted (I’m told it will be reprinted later this year), and is hardly available second-hand).

Finally: Laurence Sterne: A Sentimental Journey.

Maryanne Wolf: Proust and the Squid – from which, surprisingly, I enjoyed the chapters on dyslexia most.

Oh, yes, and two weeks ago: Flann O’Brien The Hard Life, in a Dutch translation (followed by a rereading of a few chapters from The Third Policeman also in a Dutch translation). I was laughing loud – quite something as I hardly laugh/smile while reading. It is so much easier to ‘get’ a book when you read it in your mother tongue – however easy it is to read in English – that even for a writer like Flann O’Brien, who works a lot with language jokes, accents, dialects, I sometimes prefer to read the translation for sheer reading pleasure….

en,reading matter | July 6, 2008 | 21:58 | Comments Off on Reading matter |

Michel Waisvisz 1949 – 2008

(I just received this sad news from STEIM).

Michel Waisvisz died peacefully in his home on Wednesday June 18 after fighting the mean cells in his body for the last eight months.

Michel Waisvisz was born on the 8th of July 1949 and lead STEIM as Director for 27 years. He left us on a day when artists and friends from around the world gathered downstairs (at STEIM) to perform for a full-house season-closing concert.

Michel was a musician, visionary and occasional gardener – touched by sound and forever happy to be surprised. He was the source of an enormous surge of energy that continues to flow through STEIM into the world.

We will miss his touch, crackle, inspiration and constant improvisation of the now.

You can leave condolances at http://www.steim.org/michel/.

————————————————————————————–
It leaves me speechless and very sad. I often went (and go) to STEIM to hear new music and Michel Waisvisz simply has been a presence ever since I got interested in new electronic, improvised music. I wanted to be there on the 18th, but couldn’t. I was supposed to interview Michel for a book on STEIM one of these days. Since time was running out, it had to happen soon, as soon as possible. But he had to fight the ‘mean cells’. It was already too late. My thoughts are with his family, and all the people at STEIM.

en | June 20, 2008 | 22:41 | Comments Off on Michel Waisvisz 1949 – 2008 |

Prix Ars Electronica

Arjen Mulder & Joke Brouwer’s Interact or Die! has been awarded the media art research award of the Prix Ars Electronica: http://www.aec.at/de/prix/winners_lbi.asp. Nice. Congrats to Arjen and Joke. The descriptions of the artworks in the book were edited/assembled/written by yours truly. So I guess a tiny bit of the light of the award shines on me too…

art,en,free publicity,writing | June 19, 2008 | 11:33 | Comments Off on Prix Ars Electronica |

De vliegende neger & de kleine koningin

I just finished reading Jan Boesman’s De vliegende neger en de kleine koningin – or, in english: “the flying negro and the little queen”. Below my impressions in Dutch – but for my non-Dutch readers, just know there’s an excellent book in Dutch on Major Taylor, the black cycling champion.

Juist gelezen: Jan Boesmans De vliegende neger en de kleine koningin, een boek dat centreert op de Europese toernees van die ene zwarte Amerikaanse wielrenner Marshall ‘Major’ Taylor. Niemand zat zo mooi op de fiets als hij, denk je, als je de foto’s van de zwarte kampioen ziet. Het boek is een zeer geslaagde reconstructie van een schakelmoment in de geschiedenis van het wielrennen, rond de eeuwwisseling, als baanwielrennen populair is en in Frankrijk de strijd wordt uitgevochten tussen twee sportkranten. Uiteindelijk wint L’Auto, die de Tour de France gaat organiseren, van Le Velo. (Het aristocratische baanwielrennen versus de dwangarbeiders van de weg).

Deel van die strijd is de komst van de mysterieuze zwarte sprinter Major Taylor naar Europa, die daar duels zal uitvechten tegen de Europese kampioenen. Major Taylor was een van de eerste, zo niet de eerste zwarte sport-super-ster – pas na hem komt Jack Johnson. Veel sociologische achtergrond, excellent onderzoekswerk, veel referenties, en een boek dat leest als een roman – al is de stijl soms wat al te inlevend en ‘hijgerig’ (Boesmans had – naar mijn smaak – iets langere zinnen mogen schrijven.) Sportgeschiedenis zoals sportgeschiedenis moet zijn: niet alleen de wedstrijdverslagen, maar een verslag van alles eromheen, de sociale en culturele economische context.

Wie zo voor de Tour verlegen zit om een goed boek over wielrennen… : http://www.wielersportboeken.be/B/boesman_jan/boesman.htm

cycling,en,nl,reading matter | June 17, 2008 | 20:33 | Comments Off on De vliegende neger & de kleine koningin |

Is reading online making us more stupid?

Or, as the title of the article goes: “Is Google Making Us Stupid”. Nicholas Carr reflects on how ‘being online’ affects our reading and thinking behavior: http://www.theatlantic.com/doc/200807/google.

Quote:

“We are not only what we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain. “We are how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged.

en | June 11, 2008 | 13:09 | Comments (2) |
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