Going towards a million…

But who cares? I spent part of this afternoon clicking and reading through the reports about how many weblogs there are now, worldwide and in the Netherlands, how many links they receive, how large their impact is on the MSM (to use the old blogosphere code for mainstream media). Yes, also I downloaded the pdf with the powerpoint-presentation of Paul Molenaar for Blogonomics 6, — via http://www.denieuwereporter.nl/?p=405 which contains the information that there are now about 600.000 bloggers in the Netherlands — of which 260.000 use web-log.nl, the horrible (imho) blogsoftware of Ilse (is it? I’m too lazy to even check). The powerpoint presentation is full of Fokke and Sukke cartoons.

Why am I so bored by this? Because it’s in the end only about numbers. Numbers which are important for old-world investers and advertisers.

3 loose, maybe stupid remarks, between brackets:
(1. Is that why the 260.000 of web-log.nl are mentioned?). (2. Probably anybody in the Netherlands doing a lot of surfing has stumbled many times on web-log.nl-blogs that turn out to not exist, the link exists, the blog doesn’t). (3. During Blogonomicsweb-log.nl is about blond models in tight T-shirts, as can be seen here: http://www.loiclemeur.com/english/2006/04/exhausting_afte.html).

Another reason for my boredom is that in such reports and business-confernces like Blogonomics, (still) the old mass-media and journalism function as the main contexts. (Why count how many links blogs make to the old mass-media?) Of course there is still a big role for the ‘major players’ (like Guardian, BBC etc.). But you do not establish insight into that role by counting how often blogs refer to those major players. Oh well, or maybe it does.

(It sure isn’t accidental that after a week with lots of blogging about MySpace — at least I saw a few postings about MySpace, all refering to the same issues — both De Volkskrant and NRC have articles about MySpace. That’s not strange, that’s how journalism works).

The research of how stories travel through a network of interlinked sites — like the research done by Anjo Anjewierden http://anjo.blogs.com/metis/, is lots more interesting (again, immnsho).

Also much more interesting is Geert Lovink’s proposal (I know, I’m late to link…): http://www.networkcultures.org/geert/2006/03/24/blogging-the-nihilist-impulse/. He writes: “Blogs bring on decay. Each new blog adds to the fall of the media system that once dominated the twentieth century. What’s declining is the Belief in the Message.” I might be less nihilisticly-inclined than Geert. I’d like to stress the ‘constructing of a ‘new’ culture’ (which is not utopian, but a big mess….) instead of focussing on how that dismantles the old — but that might, in the end, be mostly a difference in rhetoric and style…

Trying to get into the top 100 of Technorati is subscribing to the logic of mass media. (And indeed, it’s missing the point about publishing online).

I’m beginning to ramble. Can’t make it cohere. (As Ez sez). It’s not really my field. I learned much more today from reading bits of the bookhistorian Roger Chartier. Amazon links to: Order of Books and Forms and Meaning. Discovered that by hitting ‘surprise me’ you can get many more pages to read ‘inside’.

blogging,en,research | April 29, 2006 | 19:52 | comments (1) |

1 Comment

  1. Self-comment: oh well, now I see that the T-shirt of the models reads ‘blog me’. Them damn advertisers got me (again). Now they’ve got an indirect link, and any link adds to their importance in a counting universe ;-)

    comment by Arie Altena | 29 April 2006 | 19:59 |

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